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Shopify search engine optimization assistance

To many Shopify merchants, search engine optimization (or SEO) can seem like a black art. SEO is certainly tricky to master—and it’s fair to say it’s always evolving.

The important thing to realize is that SEO is not a one time, set-and-forget thing. If organic traffic is important to the success of your store (and it is to most!), you should be optimizing and tweaking your site to improve search engine findability regularly.

Things like optimizing headings and content for optimum findability, improving backlinks, making sure your site is fast, checking for broken links, etc are all vital tasks that should be performed on a weekly basis.

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